Formed in 1989, Safeman Australia is the leading independent supplier of safety equipment, clothing and footwear – and proudly Australian owned and operated. This family owned business has branches operating Australia-wide and has a strong national network capable of servicing the whole of Australia.
Brief: We were initially approached 5 years ago by Safeman Australia to create and design some print media (Flyers, catalogues and brochures etc.), and we have since then become a full marketing service to Safeman. We manage all of their needs, from print, digital, social and more.
Strategy: Since starting our first design projects with Safeman in 2013, we found that there was a large audience that was not being reached in the safety equipment industry. We came up with a vast range of different strategies and implemented a combination of a creative branding (digital + print) to engage existing and potential customers, including: Print media (corporate profile, catalogues etc.), graphic design, content marketing for new products, branded packaging, explainer videos (animation), email marketing, interactive PDF’s and more…
TAMS (Explainer Vid)
Total Apparel Management System (TAMS) put simply, is an integrated online ordering system that offers a range of features to increase procurement efficiency and limit administration time and costs.
Issue: Potential users of TAMS were experiencing confusion about the processes and function of the system.
Brief: We were engaged to inform users of the system workings and benefits. To do this best, we decided on a simplistic explainer video.