Lurie Concepts

Lurie Concepts is a unique building design firm that specialises in designing bespoke homes and additions for clients throughout the whole of Western Australia. Based in Margaret River / Cowaramup region of WA, owner and founder Michael Lurie applies his unparalleled experience of over 18 years to each of his one-off designs.

Brief: We were asked by Michael to create a unique logo that would reflect his company’s individualism and design flexibility, yet display a strong and rigid feel to show the company’s strength and reliability.

Strategy: Our strategy was to use a ‘prism’ shape – with two parallel planes for strength and other face parallelograms to represent flexibility. The design was well received by Michael.